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If you are raising capital from a number of potential investors a perfect presentation could be a key component of achieving your goal. Over 150 investor presentations given in the past decade concluded in raising millions of dollars of equity capital and millions of dollars of debt equity provides a good basis for understanding how to deliver a superb presentation.

What does experience say about a good investor presentation?

1. Clearly describe the investment.
2. Clearly define what you will ask of the investor and how much they can invest.
3. Describe the time frame for the investment.
4. Explain how the invested capital will be held prior to closing the investment.
5. Define what the investment life will be and what return to expect.
6. Describe how the project(s) will be managed.

Describe the background and experience of the principals. Where they worked, accomplishments, investing experience, significant volunteer work and so on can be included. Some interests and personal information is good to add as it makes the principals into people and causes them to have color and depth in your presentation.

Return tables, sources and uses, and pro forma tables are critical components of the presentation. All of the information above should be included. However, the meat of your presentation should be the things like:

• How much money the project will make, why that is reasonable, and what could effect it.
• How much money the project will cost, why that makes sense, and what may impact the costs.
• How risk is being managed and why this is a really smart way to do so.
• How opportunity is being captured and why this is the smart way to grab the brass ring.
• How you will manage the project.
• How you will market the project.
• How you finally get the investors capital out of the project.
• What you will do to keep the investor completely in the loop on the project.

These items in a top line sense are the “features” of your investment. From the features, you should be talking advantages of the investment. Finally you hit the emotional button. Your presentation should be heavy on emotions for why investment and those emotions should be backed up with great graphics that say the same thing in a very visceral way to your audience.

With all this in place, you have created a compelling investor presentation that explains what the investor is getting into, all the great reasons they are doing it, and why is such perfectly exciting and wonderful thing for them to do with their money.

I’ve heard numerous times about the need to have a 1 minute presentation ready to go at all times. But no one ever broke down what to say and how to say it for me. I’m sure people all around the world have been banging their heads against the wall trying to figure out what to say to peak a prospects interest, I know I have. The problem is, many networkers are spewing out way too much information. We must remember the golden rule… Keep it simple! For instance, do we really need to go telling our prospect all about our organic, vegan products, or our state of the art telephony system? No! We don’t… They don’t need to know that stuff yet, if they join you in your business, all that stuff can be shared in training. Do they need to know all about our compensation plan… No, they haven’t even started yet, and must Network Marketers don’t understand theirs that well anyway.

There are only three basic questions in our prospects’ head that we need to answer in our presentation:

1. What kind of business are you in?

2. How much money can I make?

3. What do I have to do to earn that money?

So, here’s an example for lets say… someone in the health and wellness industry:

“Hey Bob, I can give you a complete presentation but it would take an entire minute.”

“When could you set aside a whole minute?”

Naturally most people will say now here, because we are not trying to drag them to our opportunity meeting or show them our 20 minute DVD.

So after we get a “right now”, we say:

“Don’t change – continue to promote and recommend as you always do.” Like talking about the great restaurant you visited, or the new pillow you just bought.

“We are in the Health and Wellness business – we have a product that has me feeling like I’m 19 years old again. All you have to do is recommend our product to 15 people helping them feel younger and more energetic, and help one person a month get started doing the same, and you’ll earn $100 per month” (or whatever is consistent with your comp plan).

STOP and close with one simple line:

“What do you think?” or “And that’s it!” or “And the rest is up to you!” Something simple like that.

At that point, if you aren’t already getting questions, change the subject to something totally unrelated. Something about them.

Watch the magic happen…