If you are raising capital from a number of potential investors a perfect presentation could be a key component of achieving your goal. Over 150 investor presentations given in the past decade concluded in raising millions of dollars of equity capital and millions of dollars of debt equity provides a good basis for understanding how to deliver a superb presentation.

What does experience say about a good investor presentation?

1. Clearly describe the investment.
2. Clearly define what you will ask of the investor and how much they can invest.
3. Describe the time frame for the investment.
4. Explain how the invested capital will be held prior to closing the investment.
5. Define what the investment life will be and what return to expect.
6. Describe how the project(s) will be managed.

Describe the background and experience of the principals. Where they worked, accomplishments, investing experience, significant volunteer work and so on can be included. Some interests and personal information is good to add as it makes the principals into people and causes them to have color and depth in your presentation.

Return tables, sources and uses, and pro forma tables are critical components of the presentation. All of the information above should be included. However, the meat of your presentation should be the things like:

• How much money the project will make, why that is reasonable, and what could effect it.
• How much money the project will cost, why that makes sense, and what may impact the costs.
• How risk is being managed and why this is a really smart way to do so.
• How opportunity is being captured and why this is the smart way to grab the brass ring.
• How you will manage the project.
• How you will market the project.
• How you finally get the investors capital out of the project.
• What you will do to keep the investor completely in the loop on the project.

These items in a top line sense are the “features” of your investment. From the features, you should be talking advantages of the investment. Finally you hit the emotional button. Your presentation should be heavy on emotions for why investment and those emotions should be backed up with great graphics that say the same thing in a very visceral way to your audience.

With all this in place, you have created a compelling investor presentation that explains what the investor is getting into, all the great reasons they are doing it, and why is such perfectly exciting and wonderful thing for them to do with their money.

Words have power and in a negotiation, you’re perceived as being more powerful when you shrewdly use words that the other negotiator perceives as possessing strength.

When we speak, our words have an impact on the person with whom we’re conversing. Thus, we affect that person from a negative, or positive perspective, based on what we say, how we say it, and the manner in which it’s perceived. If you want your negotiations to be successful, discover how and when to use power words that influence the other negotiator and implement the following suggestions.

1. Using power words:

Power words are words that convey a stronger commitment to a position than words that would leave the listener in a precarious state of mind, related to a less than stringent perception that he otherwise might have. Some words, convey a less than strong commitment to a position (i.e. maybe, try, might, possibly, I think). In addition, by using such words, you weaken your position, while leaving yourself open to challenges. To be perceived as possessing a stronger commitment to your negotiation position, use words that convey more conviction (i.e. I know, success, will do, guarantee).

Note: To be perceived as being stronger, speak to what you’re for, not for what you’re against. Manage the level of negativity that could seep into the negotiation.

2. Before the negotiation:

Prior to the negotiation, ask yourself, what demeanor you wish to project and how much power you want to convey in the negotiation. If you project an image that’s too strong, or overbearing, you can alienate the other negotiator. Therefore, you have to measure the degrees of power carried by your words. Your words must be compatible with the manner in which the other negotiator is accustomed to receiving such messages and have the same meaning as he understands their conveyance.

3. Body language:

Being able to read and interpret body language gives a negotiator an advantage. Even when you use the appropriate words to match the situation, you still have to deliver those words in a manner that’s perceived as being in alignment with the actions of your body. If the situation does not call for it, avoid the appearance of being perceived as brash. You don’t want to have the other negotiator be in agreement with your position, only to have him back away, because he adopts a feeling of buyer’s remorse, due to a misalignment between your words and actions.

4. Assumptive questions used for power:

When negotiating, there are ways to use questions to gather additional information, to which the other negotiator assumes you already have the answers. This tactic is called using assumptive questions.

Assumptive questions are secondary questions that bypass an initial question that implies you already know the answer to the question that was bypassed (e.g. What led you to lowering your price in the past?). In a non-assumptive question environment, the initial question would be, have you lowered your price in the past?

By asking the assumptive question, what led you to lowering your price in the past, you give the impression that you know the other negotiator lowered his price at some point. When placed in such a position, the other negotiator will go into reflective mode, in an attempt to determine if you’re aware of the fact that he lowered his price in the past. Even if he states that he did not lower his price in the past, you’ve gain additional information about his negotiation position, and thus the reason this tactic is so powerful.

5. Conclusion:

From your words comes power. If you lack the vocabulary to convey your message in a strong and succinct manner, equip yourself with the verbiage that will be required to gain the upper hand. Learn the language of success as it pertains to the person with whom you’re negotiating.

Sometimes, you have to tell yourself, yes I can. Then, believe it. You don’t have to accept the plight of a negative outcome in a negotiation, if you chose not to. If you use the words that convey your negotiation position with power and do so succinctly, you’ll control the direction of the negotiation. In so doing, you’ll lead the negotiation in the direction you want it to take, which will enhance the probability of a successful outcome… and everything will be right with the world. Remember, you’re always negotiating.

The Negotiation Tips Are…

• Words can convey power, but words without synchronized body language can lead to confusion. If you wish to be perceived as being more credible, be sure your words, body language, and actions are aligned with the message you deliver.

• In a negotiation, silence can be golden, but even when being silent, you’re still sending a message.

• When negotiating, sometimes you have to escalate your rhetoric in order to disengage and be in a stronger position for the next phase in the negotiation. In such a position, use words that express power and subliminally you’ll send a stronger message.

You’ve only got about fifteen to thirty seconds before people start to settle into their impressions. Hence, when effectively presenting, we want openers that will not only grab our audiences’ attention, but will also quickly establish our credibility, cultivate goodwill with our listeners and introduce our topics.

Think of your opening as not being more than 10 percent of your entire presentation. Budgeting your speech in this manner forces you to organize your time so that you know exactly what you’re going to say and how you’re going to say it. Scrap the old fillers like, “Today’s topic is…,” or “I’m going to speak on…,” or worse, “I was assigned to talk about….” When preparing your opener, think of efficiency and accuracy. First of all, consider ways that will grab your audience’s attention and perk them up. Several of the most effective approaches involve the use of humor, the telling of a personal story, the posing of a question, the sharing of a quote or the presenting of a startling fact or statistic. Anything that you feel will get your audience to tune in is critical to your opening.

When preparing your opening, how do you establish credibility? One thing is for sure: Don’t just start spouting off your accomplishments and credentials. Nothing will turn an audience off faster. Sure, education and experience matter, but there are subtler ways of mentioning them. Sometimes it will be natural to mention the school from which you graduated, to refer to a publication you authored, etc. Many times, you can do so without seeming pompous. A better strategy than tooting your own horn is to have someone else introduce you before you come on. Another handy way to highlight your qualifications without including a “Why I’m So Great” section in your speech is to include a written bio sketch in any materials you may hand out. Your biography could even be included if a basic itinerary is handed out. Such background information is commonly seen for keynote speakers in programs, for example. A written bio can be very effective, but it is very important to keep in mind that when furnishing this “blurb” about yourself that it be written in the third person-that is, as if someone else is describing you (“s/he” instead of “I”).

When I say you want to establish goodwill with your audience members, what I mean is that you want them to feel that you genuinely care about their needs. You want to exhibit your desire to share something that is both meaningful and useful to them. Very early on in your presentation (in your opening), you must clearly communicate the answer to the audience’s two most pressing questions: “WIIFM?” and “WSIC?” “WIIFM?” stands for “What’s in it for me?” “WSIC?” means “Why should I care?” Your audience has to have a reason to want to listen to you and providing them with the answers to these questions gives them one. If you can answer their unspoken, but sincere interest in WIIFM? and WSIC?, they will definitely feel goodwill towards you. You can then achieve a win-win situation where the feeling of goodwill extends in both directions.

Finally, how do you go about introducing your topic? You introduction can be worked into the opening story, question, statistic, quote or joke you use to grab your audience’s attention. Alternatively, you can set up your presentation so that the way in which you grab their attention smoothly transitions into your topic. Last but not least, I will state the obvious and remind you that a charismatic demeanor from the get-go will carry you miles beyond a dry, monotone one.

Understanding different types of audiences will also help you determine how you design and deliver your message. Following are some different categories of audiences and some strategies on how to deal with each of them.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.